B.C.: 25 lb down and 12.5 cm off his waist, while hitting lifetime PBs

25.25 lblost (15st 3.9lb → 13st 6.6lb)

11.8%of bodyweight

12.5 cmoff the waist

22.5 cmoff waist and hips

10,741steps a day

Where he started

Biggest struggle: "Was struggling to shift weight"
How it affected him: "Just stuck in a rutt, couldnt make any progress just very frustrating when i thought i was doing the right things"
What he'd tried before: calorie counting ("or thought i was calorie counting"), plus an earlier block of coaching with Adam that he reversed out of during work pressure and covid
Why he started: "I knew it would work"

Measurements

Waist and hips at their smallest, the rest at their biggest, in cm

Waist92.0 → 79.5-12.5 cm

Hips107.0 → 97.0-10 cm

Chest106.0 → 106.0Held

Shoulders125.0 → 125.0Held

Arm35.0 → 35.0Held

Thigh61.5 → 62.5+1 cm

Calf41.0 → 41.0Held

How he felt

Weekly check-in scores out of 5

Energy

Start 3.25/5

Best 4.05/5

1 · No energy5 · Full of energy

Hunger

Start 1.89/5

Best 1/5

1 · Not hungry5 · Starving

His wins

Every win is tagged with where it came from.

Scale wins

"Broke the 200 this morning 199.8" whatsapp · 6 Jun 2025
His first win: "Starting to see scales moving after being sick" testimonial · 3 Jan 2026
Hit his lowest weight of 188.6 lb, down from 213.85 lb check-in log · 12 Dec 2025

Non-scale wins

"Feeling less fluffy" check-in · 22 Dec 2024
"Probably the progress picks when my wife was taking the picture remarked on my visible body changes" check-in · 2 Feb 2025
Didn't recognise himself at first in a photo his wife took of him with the kids whatsapp · 5 Jul 2025
"Training is on point, high volume CrossFit skills going well and engine starting to fire really well" check-in · 30 Mar 2025
"And serious amount of new veins appearing on my arms" whatsapp · 28 Jun 2026
"Moving better, more energy increased confidence" testimonial · 3 Jan 2026

Training wins

"Just PB'd 2k row by 15sec" whatsapp · 1 May 2025
"Pull-ups and a few bar muscle ups" check-in · 24 May 2025
"PB'd 5rm back squat by 2.5kg 145kg" whatsapp · 9 Jun 2025
"Hit 130kg for 5x5 back squat for the first time in several years" check-in · 16 Aug 2025
"152.5kg X3 back squat this morning... 2.5kg PB April 2023 I hit 150kg for 3" whatsapp · 22 Sep 2025
"3x1 front squat 120kg 7.5kg pb" check-in log · 29 Sep 2025
An all time bench press PB, with back squat close behind, while still in a fat loss phase whatsapp · 18 Oct 2026

Mindset wins

"Pulling it back after couple of rough days" check-in · 23 Feb 2025
"Consistentecy" as his biggest win, then "Staying consistent again" the week after check-in · 11 May 2025
"Think I need to stick to the plan, the scales might not be moving but measurements are" check-in · 16 Aug 2025
Refused to stop, knowing it took him five years to get going again the last time he stopped whatsapp · 12 Oct 2025
Kept progressing through busy work weeks, family events, travel and a full CrossFit and judo schedule check-in log

Real messages

Exactly as sent on WhatsApp.

B.C. · 2025-05-01Just PB'd 2k row by 15sec

B.C. · 2025-06-06Broke the 200 this morning 199.8

B.C. · 2025-06-09PB'd 5rm back squat by 2.5kg 145kg

B.C. · 2025-09-22152.5kg X3 back squat this morning... 2.5kg PB April 2023 I hit 150kg for 3

B.C. · 2026-06-28And serious amount of new veins appearing on my arms

Adam · 2026-06-28You're looking great! Really really good! I'll get Check in Done today 💪

B.C. · 2026-10-14Training is flying, engine going well and PBs on both Back squat and bench press this week

B.C. · 2026-10-18Bench press was all time, back squat wouldn't be far away but all time PBs on squat are from over 10 years ago so very happy regardless

In his words

From his testimonial form.

What made coaching easier than he expected?

"Structure, repeatability and accountability"

What's different about your life now?

"Moving better, more energy increased confidence"

Was the investment worth it?

"Absolutely"

What would you say to someone on the fence?

"If try the same thing over and over and expect a different result youd be better trying something different with proven results"

Who is this coaching NOT for?

"Not sure theres anyone wouldnt get something out of proper coaching"

Anything else?

"Probably that i dont ever get overly hungry, i eat excess out of boredom, stress and tiredness"