A six week fat loss challenge · 6 spots
It is Monday again.
And you already know how this week goes, because you have run it before.
You know what to do. You always have.
Eat less. Move more. Start Monday. You have started more Mondays than you can count.
So it was never that you did not know. It is that stopping has never cost you anything.
Win your money back. Six weeks. Do the work and your £149 comes back. Do it properly and still get nothing, and I send you £298.
£149, refundable. Six spots. Starts Monday 14 September.
The deal · 1 of 3
Unhappy? Full refund.
Ask at any point in the six weeks, even the last day. No questions asked.
The deal · 2 of 3
Do the work, it comes back.
Hit your points every week and your £149 returns. Cash or credit toward coaching, your call.
The deal · 3 of 3
No result? I pay you double.
Do it all properly and if not one marker moves, £298 comes back to you.
What you get
Everything included
A nutrition plan built for you. Your food, your schedule, your calories. Not a template.
A training plan built for you. Gym or home, however many days you can realistically train.
Three one to one calls. Onboarding, a week three review, and the final call where the money comes back.
Weekly check ins with real feedback. You send it in, I read it properly and adjust.
The points tracker. Your scoreboard. Log the seven actions, watch the money come back.
Plus five bonuses, included free
The Lifetime Price Lock · My prices rise, yours never does, for as long as you stay
The Train Smart Guide · The principles of muscle gain in plain English, so every session counts
The Meal Prep System · Takes the decisions out of your week
Eat Out And Stay On Track · Restaurants, takeaways and weekends, handled
The Travel Playbook · Holidays, airports and all inclusives, without losing your progress
The tracker
Seven things get logged each week. Nothing else counts.
PTS ▓▓▓▓▓▓▓ 85% · £24.83 BANKED
Tick the boxes, win the money. Logging takes about a minute a day, and the tracker does all the maths.
Their words
Six people I coach one to one
The points system ran with my one to one clients first. These are the people it was tested on, in their own words, cut for length and nothing else.
They had failed at this before
“I felt like I was stuck in a rut, but had got to a sticking point and couldn't shift anymore.”
Structure beat willpower
“Solo didn't work as I lacked accountability. Working with Adam allowed me to become more disciplined.”
The points system changed what they actually did
“Great for making people more accountable and sticking to the points system. Forced me one Sunday to go for a run even when I didn't feel like it.”
The weekly check ins
“Adam made everything very easy to follow, in-depth weekly check ins made the following weeks plan clear.”
The plan fitted their actual life
“The guided meal plans really help me see what I need to do to eat in a balanced manner.”
It did not take over their life
“It was just what I needed to give me a kickstart, especially during events so I can still enjoy life while making progress.”
Why me
I am not guessing at this
Nearly a decade of coaching. Over 1,000 consultations.
BSc Human Nutrition, first class honours
University of Ulster.
Fourth year studied in Hong Kong
Hong Kong Polytechnic University, with a Diploma in International Academic Studies.
MSc Sport and Exercise Nutrition
University of Ulster, with commendation.
Nutritionist team leader at Combe Grove
The UK's only metabolic health centre. Ran the metabolic gym plan and built and delivered the mindset programme.
Nutritionist at Voy
Coaching patients on GLP-1 medications through real world fat loss.
Trained under Neil Anderson
Trained under Jordan Peters
Trained under Corinne Ingram
Success stories
Some of the people I have coached
Straight answer: these took months, not six weeks. Six weeks is where every one of them started.
Week six
Six weeks. Seven actions. Your money back.
Doors close Wednesday 9 September. 6 spots at £149. The challenge starts Monday 14 September.
UK based. Able to weigh in daily. Willing to log seven actions a week for six weeks.
Get first refusal on the next cohort
This cohort is 6 people at £149 and it starts on Monday 14 September. If the timing is wrong, leave your email and you will hear about the next intake before it goes public. Worth knowing: £149 is the founding rate for this first cohort and the next one is £199.
You are agreeing to hear from me about this challenge. No spam, and you can unsubscribe any time.
Not sure? Take thirty minutes with me first
Not certain? Do not force it. Book a call and tell me where you are at.
Not a sales call. I will tell you straight whether this is the thing you need, and if it is not, I will point you at whatever is.
Thirty minutes, nothing to pay, nothing to prepare.
Or just message me
Tell me where you are at and I will answer straight.
Straight answers
Is this a gimmick? What is the catch?
No catch. Most people who finish and get a result want to keep going, and some put their refund towards that. That is my upside. Take the cash and walk away instead, and that is completely fine too.
What is the 85% rule really?
Every week you have a points target. Hit 85% of it and that week is banked. It is designed so that a bad day does not sink you, but a bad week does. Miss a session, life happens, you can still hit it. Disappear for five days, you cannot.
I have failed at this before. Loads of times.
Then you are exactly who this is built for. Every time before, quitting cost you nothing. This time it costs you £149 and a deadline. That is structure, and structure works when motivation does not.
What does it actually take, day to day?
A minute a day to log, thirty minutes a week to check in, three half hour calls across the six weeks. No gym needed, and no giving up food you like: the plan is built around what you have and what you actually eat.
When exactly do I get the money back?
At your final call in the week of 19 October, once the six weeks are logged. You choose cash or credit on that call.
What counts as a result?
Any one of your agreed markers moving against your week one baseline. Bodyweight, waist and girth measurements, progress photos, or a nominated strength number. We agree which ones matter most to you on your onboarding call and write them down. Nothing vague, nothing moved after the fact.
Are there really only 6 spots?
Yes. The checkout is capped at 6 payments and I update the count on this page myself. £149 is the founding rate, priced low because these six results are what sell cohort 2, which pays £199.
If you end up paying everyone back, why isn't it just free?
Because free does not work, and I have watched it not work. When something costs nothing, skipping it costs nothing, and people skip it. The money is not really a fee. It is your own stake, sitting where you can see it, making Tuesday's session matter. The people who put something on the line are the people who finish.